Designed by a paediatric nurse and mother of three Back to sleep's 'Perfect sleeping position' was born out of anxiety and frustration. Having tried other products designed to maintain a safe sleeping position and being frustrated with their design, the 'Perfect sleeping position' maintains the recommended 'back to sleep and feet to foot' position which has been proven to reduce the risk of cot death. The design has many more beneficial features which has become apparant during its development and use.